Stories that Stick. Spaces that Sell.
Chalkboard Media is the media division of The Chalkboard, a South African digital marketing agency based in Johannesburg. It connects brands to audiences through digital PR, influencer marketing, content creation, community management, and strategic media buying. Unlike traditional media agencies that simply book ad space, Chalkboard Media creates owned media environments.
What We Do
Digital PR & Influence
• PR Strategy & Editorial Placement
• Influencer Identification & Management
• Thought Leadership & Reputation Building
Content & Community
• Social Campaigns & Storytelling
• Community Management & Growth
• Branded Content & Creative Editorial
Media & Monetisation
Media Planning & Buying
• Strategic Partnerships & Sponsorships
• Publication Management (Phambili)
• Content Monetisation & Ad Sales
What does The Chalkboard's media buying service include?
The Chalkboard's media buying service covers strategic media planning and placement, digital and traditional channel selection, strategic partnerships and sponsorships, publication management through Phambili, and content monetisation and ad sales. The approach is audience-first — identifying where target customers spend time and building presence in those spaces rather than simply purchasing the cheapest available inventory.
How does The Chalkboard handle influencer marketing?
The Chalkboard provides end-to-end influencer marketing management, including influencer identification and vetting, campaign briefing, content oversight, and performance tracking. Their approach sits within a broader Digital PR and Reputation strategy, meaning influencer activity is aligned with editorial placement and thought leadership — not executed in isolation as a standalone tactic.
What is Digital PR and why does it matter for South African brands?
Digital PR is the practice of building a brand's online reputation and authority through editorial coverage, strategic media placement, thought leadership content, and influencer partnerships. For South African brands, it matters because AI search tools (like Google's AI Overviews and ChatGPT) increasingly rely on third-party editorial mentions to determine which brands to recommend. A brand with strong digital PR is more likely to appear in AI-generated answers, not just traditional search results.
What kind of content does Chalkboard Media produce?
Chalkboard Media produces social media campaigns, branded storytelling content, creative editorial pieces, and community-focused content designed to grow and retain audiences. All content is strategy-led and tied to measurable outcomes — moving audiences from passive scrolling to active engagement and purchase intent.
Can Chalkboard Media help with brand reputation and thought leadership?
Yes. Reputation building and thought leadership are core offerings within their Digital PR service. This includes positioning founders and executives as credible industry voices, securing editorial placements in relevant publications, and creating content that builds long-term brand authority — particularly valuable in South Africa's competitive business landscape where trust is a key purchase driver.