Every idea starts somewhere.
This is who we are
On the back of a napkin. In the middle of a meeting. On whiteboards, coffee sleeves, notebooks and, of course, chalkboards.
That’s where the good stuff begins, where sparks become sentences, doodles become direction, and scribbles become strategy.
The Chalkboard is where ideas live, evolve, and get built into something bold. We give form to the formless, meaning to the messy, and movement to the magic.
Founded by Stacey-Leigh Chalklen, our team brings over 20 years of experience in brand transformation, digital growth, and human-first storytelling. We've directed campaigns for South Africa's largest direct-selling brands, rebuilt national identities from scratch, and helped businesses turn clarity into momentum.
Chalkboard Agency
The Agency is the strategy and creative engine of The Chalkboard. We turn research into relevance, data into direction, and ideas into impact. From brand building to performance marketing, this is where business and creativity shake hands — and occasionally high-five.
Chalkboard Studio
The Makers Studio is our creative lab — a playground for production. It’s where imagination becomes execution and ideas become experiences. We like the smell of paint, the hum of lights, and the chaos before “action.”
Chalkboard Media
We don’t rent space — we create it. Chalkboard Media connects brands to audiences through culture, conversation, and content that works harder. Our owned platform, Phambili, isn’t just content — it’s community. It’s where stories meet soul, and scrolls turn into sales.
What Happens When
Strategy MeetsCreativity
- List Item #1
- List Item #1
- List Item #1
- List Item #1
- List Item #1
“Working with The Chalkboard transformed how we think about our brand. They didn’t just give us a campaign — they gave us a framework that finally made sense of everything we were trying to do.”
Alison Burgas
- List Item #1
- List Item #1
- List Item #1
- List Item #1
- List Item #1
“We saw a 250% increase in digital engagement within four months. But more than the numbers, we finally have a brand people recognize and trust.”
Mark Adam
- List Item #1
- List Item #1
- List Item #1
- List Item #1
- List Item #1
“They’re not like other agencies. They challenged us, asked the hard questions, and delivered work that actually moved our business forward. Best decision we made.”
Lio Hernandez
Questions We Hear Most
You’ll see measurable traction within 3–6 months — things like improved engagement, clearer brand recall, and increased lead quality. Full ecosystem transformation typically takes 6–12 months as we optimize and scale.
We partner with established SMEs to large corporates (R10m – R500m turnover) who need integrated strategy, creativity, and execution. If you’re ambitious and ready to rethink how marketing connects with people, we’re a fit.
Yes. We’re based in Johannesburg and serve clients across Southern Africa, with select global partnerships. Our hybrid model makes collaboration seamless no matter where you are.
It’s our end-to-end framework that keeps every idea insight-led and results-driven: Discovery → Strategy → Creative → Delivery → Optimization. Nothing happens in a silo, and you get full visibility at every stage.
That’s exactly what we solve. Brand strategy and positioning is where we start — giving you the clarity and language to stand out, connect, and convert.
We need your insights and feedback at key decision points, but we handle the heavy lifting. You’ll have clarity and control without drowning in execution details.